When it comes to B2B sales generation, marketing is a key ingredient. Although cold calling is still an effective method, marketing techniques have a number of advantages. For one, it is much more efficient than cold calling. The element of surprise that cold calling provided has been lost. Further, B2B leads will not be willing to waste their time by answering irrelevant questions. Furthermore, they might not even pick up the phone if they are called by an unknown number.

Social media is another excellent resource for B2B sales generation. The billions of people using these platforms can help you connect with prospective clients and customers. Twitter and LinkedIn are two sites that are ideal for this purpose. However, there are some pitfalls to watch out for when using social media for B2B sales generation. It is important to avoid posting promotional material on these networks as this can backfire. Instead, make use of the tools to your advantage, and don’t forget about the power of content marketing.

When it comes to email marketing, your first contact with a lead is critical. Short emails have higher click-through rates than long ones. It’s best to use a personalized touch in an email. In your first email to a sales lead, don’t be afraid to be direct and ask them to take action. In B2B sales generation, hosting conferences and seminars is an excellent idea. Ensure that you’re presenting the latest information related to your industry.